WILL BENNETT ART & DESIGN
WILL BENNETT ART & DESIGN
PADRES REDESIGN
PADRES REDESIGN
In an art direction challenge for myself, I redesigned the San Diego Padres' "City Connect" jerseys which are worn on select nights during the season. Taking inspiration from famous San Diego punk bands like Blink-182, and the wider DIY, punk, and grunge scene that sprouted from San Diego, I produced this crop of marketing materials that advertise a new grungy image for the Padres that harkens back to a nostalgic era for many Pads fans.


INSTAGRAM POST
An example of a post that would be made on Instagram after a City Connect game.
THEME NIGHT POSTER
Poster advertising give-aways, and special events during a City Connect night
ANTHEM VISUAL
Hype video for the new aesthetic and jersey theme, featuring Blink-182 song "San Diego"
SCOREBOARD VISUAL
Jumbotron animation to encourage fan engagement on nights where City Connect jerseys are worn
