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PADRES REDESIGN

PADRES REDESIGN

In an art direction challenge for myself, I redesigned the San Diego Padres' "City Connect" jerseys which are worn on select nights during the season. Taking inspiration from famous San Diego punk bands like Blink-182, and the wider DIY, punk, and grunge scene that sprouted from San Diego, I produced this crop of marketing materials that advertise a new grungy image for the Padres that harkens back to a nostalgic era for many Pads fans.

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INSTAGRAM POST 

An example of a post that would be made on Instagram after a City Connect game.

THEME NIGHT POSTER

Poster advertising give-aways, and special events during a City Connect night

ANTHEM VISUAL

Hype video for the new aesthetic and jersey theme, featuring Blink-182 song "San Diego"

SCOREBOARD VISUAL

Jumbotron animation to encourage fan engagement on nights where City Connect jerseys are worn

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